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Amazon in talks to buy AI startup Decart for around $7 billion, WSJ reports

Amazon in talks to buy AI startup Decart for around $7 billion, WSJ reports

Decart logo is seen in this picture illustration taken August 16, 2026. REUTERS/Dado Ruvic/Illustration/File Photo

12 Oct 2026 05:16AM (Updated: 12 Oct 2026 10:05AM)

Oct 11 : Amazon is in talks to acquire AI startup Decart in a deal valued at around $7 billion, the Wall Street Journal reported on Sunday, citing people familiar with the matter. 

Here are some details:

• Decart's Lucy model, backed by Nvidia, can edit live video in real time, according to the company's website. It has also developed Oasis, a model that generates simulated environments to train and test robotics and autonomous-driving systems.

• The Journal reported that Decart was valued at nearly $4 billion in May, citing PitchBook data.

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• Amazon declined to comment outside regular business hours, while Decart did not respond to requests for comment.

• A deal could happen soon if talks do not fall apart or another suitor emerges, the report said.

• Last month, Anthropic decided not to pursue an acquisition of Decart after conducting due diligence, Bloomberg News reported. It had explored a potential $6 billion deal in August, the report added.

• Decart raised $300 million in May in a funding round led by Radical Ventures, with Nvidia joining as a new investor.

Source: Reuters
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