Apple to host 'Pro and tell' event on October 28 in LA
An Apple logo appears in this illustration taken August 25, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
(Refiles to correct syntax in the last bullet, spell out "October" in headline and add media packaging code to broaden distribution)
Oct 19 : Apple said on Monday it would host a "Pro and tell" event in Los Angeles on October 28, the latest in a series of product launches as the iPhone maker expands its hardware lineup and AI offerings.
The event is expected to feature Apple's first touch-screen MacBook Pro, according to Bloomberg News, a long-awaited change to the Mac lineup.
Here are some details:
• The event follows Apple's September launch of the Duo foldable iPhone and last week's unveiling of the HomeView smart-home hub and other Siri-powered home devices
• It comes amid efforts by chief executive John Ternus to speed up product development and simplify the company's structure, according to analysts
• Apple typically holds an annual developers conference focused on software in June, and often conducts fall events centered on iPhones and other consumer devices
