OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT ads
ChatGPT logo, a keyboard, and a robotic hand in this illustration taken June 5, 2026. REUTERS/Dado Ruvic/Illustration
Sept 16 : OpenAI said on Wednesday it has introduced AI-powered tools for advertisers and begun testing business-sponsored agents for users to chat with, stepping up its push into the increasingly competitive market for AI-driven marketing.
Here are more details:
• The Sponsored Agents feature will let users start conversations with business-sponsored agents and visit a business's website after interacting with ads in ChatGPT.
• The agents will be clearly labeled and remain separate from ChatGPT's independent responses and the user's original chat, OpenAI said.
• The feature is being tested with select U.S. advertisers, the AI giant added.
• Meanwhile, the ChatGPT Ads Manager plugin will let advertisers use natural-language prompts to create, update and analyze campaigns, turn a website or campaign brief into a campaign, review performance and receive recommendations.
• Ads Manager can suggest copy and images based on an advertiser's landing page and campaign objective.
• An optional AI text-customization feature can tailor existing headlines and descriptions to the context of a conversation and translate copy into a user's preferred language.
• HubSpot is OpenAI's first customer relationship management, or CRM, partner, while Shopify is its first e-commerce partner.
• The Shopify app will be launched internationally in markets where ChatGPT Ads is available, beginning September 23.
