Subaru targets software-defined vehicle launch for late 2020s, plans to cut development times by 40%
The logo of Subaru is seen on a vehicle at the New York International Auto Show Press Preview in New York City, U.S., April 16, 2025. REUTERS/Jeenah Moon
SANO, Japan, Oct 19 : Subaru said on Sunday it plans to launch software-defined vehicles (SDVs) in the second half of this decade and cut vehicle development times by about 40 per cent as it seeks to speed up model launches.
• Subaru will gradually deploy a newly developed integrated electronic control unit (ECU) across its lineup, the Japanese automaker said at a strategy briefing at a research centre in Sano City, north of Tokyo
• Subaru aims to shorten development times by using digital simulations in prototyping and running design, testing and production preparation in parallel, it said
• The company said it aims to give its SDVs over-the-air updates for driver-assistance, automated-driving and vehicle performance functions
• Subaru jointly developed the chip at the core of the integrated ECU with US chipmaker Advanced Micro Devices, it said
• The company plans to standardise electronic platforms across electric, hybrid and gasoline-powered vehicles, it said
• Subaru said it has no plans at present to adopt Toyota's Arene software platform, despite Toyota's 21 per cent stake in the company
• Toyota said on Friday it expects Arene to be deployed in 10 million new vehicles annually by 2030 and expanded to alliance partners' vehicles by 2035
