CNA938 Rewind - Catering to the Modern SG Muslimah According to Sellers NadiaFirdaus

In ‘Made in SG’, cna938’s Melanie Oliveiro speaks with modest fashion brand founders ‘NadiaFirdaus’ who have amassed a faithful following on social media platform TikTok. The husband-and-wife team – who established their brand in 2021 – will talk about the reasons why they ventured into fashion retail and how the modern Muslim woman appreciates refined tailoring, accessible pricing, and strong digital storytelling. They will also share tips on how small business owners can best establish their business and retain a healthy presence on TikTok.