CNA938 Rewind - #TalkBack: HelloRide / Anywheel: Do consumers here know how to send a signal with our wallets?
HelloRide has been warned after proposing price discussions with fellow bike-sharing operator Anywheel. Daniel Martin speaks to Professor Sharon Ng, Professor of Marketing at NTU, about how much power consumers really have to push back with their wallets, especially when there are few alternatives.
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17 min